April 27, 2012

Moodboard @ The Office - Summer Hits Preview

At the office we like to share ideas. So, we've decided to post our moodboards to share with you too.

This one here is the Work In Progress for our campaign "Summer Hits Preview".

The brief was: 
Summer = Being Out = News = Communicate = Who's Far 

The Concept was: 

Summer is indeed away, but what we propose to offer is the 4 products by TemaHome that we believe are going to be a MUST HAVES.

The excel sheet is the result of the questionnaire we did with all the Area Managers.
Scratches all over are the Designers brainstorm.
The old postcard was the inspiration by Eliana. It is dated from 1974 and she found it inside a book she bought in a  flee market in Lisbon.
Yves Saint Laurent clutch was the inspiration to draw a contemporary postcard.
A few more scratches. We love it.

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